Content marketing can be defined as creating and sharing free content to attract and convert prospects into customers, and customers into continuous buyers. The content you share is related to what you sell; you’re informing people, so they develop a likability and trust within your business. Content marketing utilizes blogs, podcasts, video, and social media sites as a vehicle. Content marketing is used widely by 86% of companies today. However, effective content marketing? Not so easy to find. Here are a few tips on successful content marketing.
Aside from other forms of online marketing, content marketing depends on anticipating and meeting existing customer needs for information, as opposed to creating a new demand for need. Businesses that are focused on expanding their reach to more diverse customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions. Traditional measures of volume include multiple visitors to a page and the number of emails collected. Time spent on a page and click-through to other pages and photos is good indicators for engagement.
Content marketing provides additional benefits that support other digital marketing outlets. This form marketing offers additional content for social media marketing and also contributes to SEO efforts that generate inbound links and build good content on your website that gets found within search engines. In fact, with many companies, the weight of their SEO efforts should be focused on content marketing.
The most important thing to remember with content marketing is to add value. If you ever find yourself questioning, how you can add value through content marketing? Ask your current customers what type of content you can produce that would be helpful to them now, in the future, or would have been useful to them when they were looking for your product or service. You can always create a survey or offer a promotion for feedback.