Evolve & Co Brands Contemporary Waterscapes Artist

By September 24, 2020Client News
Liz Phelps Studios logo

St. Petersburg Advertising Agency Develops Brand Identity Package for Liz Phelps Studios 

Tampa Bay, FLA (September 24th, 2020) – Evolve & Co, a local advertising agency in downtown St. Petersburg, was recently appointed to brand a fresh face artist in the Tampa Bay area. Evolve & Co is a full-service advertising agency of brand strategists and creatives, specializing in the lifestyle vertical. 

Liz Phelps Studios is a St. Pete art studio owned by Liz Phelps. Oil paints are the medium of choice for their vibrancy, fluidity, forgiveness, and light changing qualities. Liz draws much of her inspiration from nature, especially the ocean with ever-changing colors, textures, movements, and light reflection. In the branding process, Evolve & Co utilized the elements of Phelps’ waterscapes to guide the pantones and unique brush strokes implemented throughout the brand. 

“With branding projects, our goal is to perfectly capture the soul of your business. Our branding toolkit includes colors, typography, and illustrative details, all of which can convey personality. For Liz Phelps Studios, we knew we needed to capture a sense of endless creativity to match her paintings. The LP icon featured in every logo variation is Liz’s own painted signature. The gradient brush stroke circle surrounding her signature is reminiscent of the textured strokes that bring each painting to life. To create the color palette we selected colors frequently used in her artwork. We wanted the icon to be the hero of the logo so we kept the typography simple and clean.” – Amy Alexander, Creative Director.

Branding Guide: https://bit.ly/33TsD92 

Business Card Designs: https://bit.ly/32XuPNp 

Branded Video: https://bit.ly/3j1pYR9 

The advertising agency also custom developed and designed the official website for Liz Phelps Studios. The website features an artist page, a gallery of available and sold pieces, and a contact page where users can contact Liz Phelps for art purchases, commission pieces, and general inquiries about the studio. https://lizphelpsstudios.com/

ABOUT LIZ PHELPS STUDIOS

Liz Phelps Studios is a St. Pete art studio owned by Liz Phelps. Over the years, Liz has experimented with art and creativity in various formats including writing, ceramics, watercolor painting, acrylic and oil painting, gardening, and cooking. Oil paints have become her medium of choice for their vibrancy, fluidity, forgiveness, and light changing qualities. Liz draws much of her inspiration from nature, especially the ocean with ever-changing colors, textures, movements, and light reflection. https://lizphelpsstudios.com/

EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. www.evolveandco.com 

Editors: For details, or to schedule an interview contact Lisa Williams lisa@evolveandco.com or 727.490.9835.

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Lizzie Desrosiers

Author Lizzie Desrosiers

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