When starting a business there are a plethora of factors that need to be considered. Taking an approach to how you want your brand to be perceived by others is a very important step in ensuring the success of your business. The wrong methods of marketing and branding can be detrimental to the flourishing of your brand.
These are 5 common mistakes made in branding.
Not determining a clear vision for the brand.
What is the goal of the brand? Who is the consumer? These are important questions to ask when determining the identity of your brand. It is important that it is made clear to the consumer what your brand is about. This can be done through conveying the brand’s mission through a logo, color scheme, aesthetic, means of marketing and more. Being wishy washy with your brand’s message can confuse potential customers, resulting in a loss of interest.
Not knowing your audience.
It is important when determining a marketing strategy to think about who your target audience is. Baby Boomers are the largest audience for television, watching an average of 170 hours a day, according to TvWeek.com. If your target audience is the 18-34 age group, online marketing is your best strategy, according to CBS News.
Failing to separate your brand from others.
Every business will have competitors in their field. Determining what will differentiate your brand from the others will be what keeps your consumers loyal to you specifically.
Trying to reach too broad of an audience.
Many businesses fail by trying to be everything. Find a specific niche and focus on being the best in that category. Trying to cater to every market badly is worse than doing one category well.
Not making it personal.
Now more than ever consumers are looking for a personalized experience. They want to feel connected to a brand’s image, aesthetic, goals. Etc. People will spend more for a product or experience that aligns with their views. According to Visioncritical.com, 91% of users want brands to be authentic with their social medias.