The innovation of social media has changed the way we interact with others. People now have to ability to communicate with friends and family on the other side of the world with one click of a button. Also, it is a tool that is used as a source for news, information, and entertainment. Overall, the prevalence of social media is shown by how much it is adapted into our daily routines. But there are many facts that a common social media user may not be aware of. Here are 10 social media stats that you should know about.
There are 3.48 billion social media users in 2019.
This total has grown by 288 million people since 2018.
69% of all adults in the United States are on Facebook.
According to zephoria.com, Facebook had over 2.41 billion monthly active users from the second quarter alone in 2019. Other than Youtube, there are no other major social media platforms that come near the amount of usage of Facebook.
More than half of the global Instagram population worldwide is aged 34 years or younger.
As of February 2019, 67% of people in the United States who’s between the ages of 18 through 29 have used Instagram. Studies also show that 43% of adult women are on Instagram compared to 31 % of adult men.
83% of Instagrammers say that they discover new products and services on Instagram.
People use the app to find what’s trending, research products before purchasing it, and to decide about buying it.
The best time to tweet is 3 p.m. on weekdays.
Engagement on Twitter peaks around the middle of the afternoon. Also, tweets with a Gif gets 55% more engagement.
78% of American internet users between the ages of 18 and 24 used Snapchat in 2018.
According to Pew Research, Snapchat was more popular among the younger generation. For adults between the ages of 25 and 29, 54% were Snapchat users.
45% of teens in their survey chose Snapchat as their favorite social platform in early 2018.
Instagram came in second place with 26%. 9% of the teen said that Facebook was their favorite while 8% chose Twitter. This comes from a Piper Jaffray survey that was published by MarketingCharts.com.
83% of Pinterest users are women between the ages of 25 and 54.
Out of the 250 million people that use Pinterest every month, the majority of the users are a woman. According to eMarketer, Pinterest has added more American users than both Facebook and Twitter combined in 2017and 2018.
WhatsApp has 1.5 billion active users in over 180 countries.
There are 300 million active users on WhatsApp that texts every day. Viber, a competing company, only has 90 million active users daily.
There are 1.5 million remodeling professionals on Houzz.
90% of Houzz users are homeowners that use Houzz to decorate their home. The average time spent on the site is around 4 ½ minutes and users go through 8 pages per visit.